Some may know Wuzzam Supa aka “Supa Cent” from her hilarious and viral social media videos. Others may know her as the former waitress-turned-founder and CEO of the equally-viral cosmetics brand, The Crayon Case, whose “Box of Crayons” eyeshadow palette took the beauty community by storm.
Now, you can know her as Reynell Steward, the $1 million woman.
The proud New Orleans native saw her brand gross $1 million in revenue within an hour during its 2018 Cyber Monday sale, showing just how powerful her brand really is and how much customers love what she has to offer.
Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors. After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.
Here’s the interesting part of the story, last year she replicated the same feat by doing $1.37Million dollars in under 60 minutes…Insane!
Below is an example of one of the products that made her $1.37 in 60 minutes!
So why is this so exciting? Well, for one, Supacent is a self-made regular degular woman from New Orleans who has seemingly overnight, turned her passion into profit. Cha-ching.
In a February 2018 interview with RollingOut, Supacent revealed that her success came from simply being herself. She began by going live on Instagram and things just took off from there.
“I am just a normal girl from New Orleans who has a public sense of humor. Which got me to where I am today…When I started doing videos, they were so raw and unapologetic — people related to it! I didn’t care how people reacted to them! I just was venting, and they felt where I was coming from.”
In less than two years, Supacent has built a million dollar business from the ground up, and she hasn’t changed one iota since launching her brand. She is still very active on social media, engages with her followers, and keeps it 100 all day, every day. Her fans even contact her for personal advice!
Can you now see what’s possible from selling beauty products?
In fact some of her items cost less than $10!
Share your comment below if you find this post inspiring and let me know if you’re ready to start your own store (I might have 1-2 free resource to help you with).